1. Introduction
Welcome to LeadDex AI.
This Privacy Policy explains how Crunchy Crew Limited, trading as LeadDex AI, collects, uses, stores and protects personal data when individuals visit our website, contact us, request a consultation or communicate with our business.
We respect your privacy and are committed to processing personal data fairly, lawfully and transparently in accordance with the EU General Data Protection Regulation (GDPR), the Irish Data Protection Act 2018 and other applicable data protection legislation.
This Privacy Policy applies to personal data processed by LeadDex AI in connection with its own website, enquiries, consultations and business relationships.
Where LeadDex AI processes personal data on behalf of a client as part of a separately contracted service, the applicable client agreement and data processing arrangements will govern that processing.
2. Data Controller and Contact Information
The data controller responsible for the processing described in this Privacy Policy is:
Legal entity: Crunchy Crew Limited
Trading name: LeadDex AI
Irish company registration number: 794080
Postal address:
17 Johnsbridge WalkEsker SouthLucan, Co. DublinIrelandPrivacy contact email: support@leaddex.ai
You may contact us at this address to ask questions about our privacy practices or exercise your data protection rights.
3. Personal Data We Collect
Depending on how you interact with us, we may collect the following categories of personal data.
Contact and business information
- First and last name
- Business or company name
- Business email address
- Telephone number
- Website address
- Job role or business-related information voluntarily provided
Consultation and enquiry information
- Services you are interested in
- Current lead-generation methods
- Whether your business uses a CRM
- Business challenges and objectives
- Messages and information submitted through our contact or consultation forms
- Consultation booking dates and times
- Relevant correspondence and appointment history
Technical and website information
Depending on the technologies enabled on our website and your consent preferences, technical information may include:
- IP address
- Browser and device information
- Pages visited and interactions with the website
- Referral sources
- Cookie identifiers and similar online identifiers
- Analytics and advertising interaction data
We do not ask visitors to provide special-category personal data, such as health information or religious beliefs, through our standard consultation forms.
Please avoid including unnecessary sensitive personal information in your enquiry.
4. How We Collect Personal Data
We may collect personal data:
- Directly from you when you complete a website form
- When you book a consultation
- When you email or otherwise contact us
- During business discussions and subsequent correspondence
- Through the operation of our website and essential technical services
- Through optional analytics or advertising technologies, where these have been enabled and the necessary consent has been obtained
We aim to collect only the information reasonably necessary for the relevant purpose.
5. Purposes and Legal Bases for Processing
We process personal data for the following purposes, relying on the legal basis appropriate to each activity.
Responding to enquiries
We use contact details and information about your enquiry to respond to requests, discuss potential services and manage business correspondence.
The legal basis may be our legitimate interests in responding to business enquiries or taking steps at your request before entering into a contract, as applicable.
Consultation booking and management
We use relevant information to arrange consultations, send booking confirmations and reminders, provide meeting details and manage requested appointments.
The legal basis may be steps taken at your request before entering into a contract or our legitimate interests in administering consultation requests, depending on the circumstances.
Client relationships and service delivery
Where a client relationship is established, we process relevant personal data to communicate with clients, administer engagements and deliver agreed services.
The legal basis may include contractual necessity, legitimate interests or compliance with legal obligations, depending on the activity and the individual concerned.
Legal and administrative obligations
We may process and retain information where necessary to comply with applicable legal, accounting, tax or regulatory obligations.
The legal basis is compliance with a legal obligation.
Marketing communications
We may use contact information for marketing communications where permitted by applicable data protection and electronic marketing laws.
Where consent is required, we rely on consent. In other circumstances, we will only rely on another legal basis or permitted marketing exception where the applicable requirements are satisfied.
Website analytics and advertising measurement
Where optional analytics or advertising technologies are deployed, we will obtain the consent required for non-essential cookies and similar technologies before activating them.
Where the resulting processing involves personal data, we will also apply the appropriate GDPR legal basis.
6. Information Required for Consultations
Our consultation forms may request your name, business email address, telephone number and information about your business requirements.
Information marked as required is necessary to process your request or arrange the consultation. If you do not provide it, we may be unable to complete the booking or respond effectively.
Other information is optional and helps us prepare for the discussion.
Providing consultation information does not create a paid service agreement and does not automatically enrol you in promotional marketing.
7. CRM, Scheduling and Communications
LeadDex AI uses GoHighLevel as its CRM, lead management, scheduling and business communication platform.
Information submitted through our consultation and contact processes may be stored and managed within GoHighLevel.
This information may be used to:
- Respond to enquiries
- Organise consultation requests
- Maintain business contact records
- Send appointment confirmations and reminders
- Manage relevant follow-up communications
- Prepare requested service proposals
- Maintain appropriate records of business interactions
Online consultations may take place through Google Meet.
We do not record consultation meetings by default. If recording is proposed for a particular meeting, we will provide appropriate information and establish a lawful basis before recording.
8. Marketing Communications
We may occasionally communicate with individuals about LeadDex AI services, relevant updates or business opportunities where legally permitted.
Marketing communications are separate from the operational messages necessary to respond to enquiries or administer appointments.
Where marketing consent is required, we will request it separately and make it optional.
You may withdraw your consent or opt out of marketing communications at any time by using the unsubscribe mechanism provided, where applicable, or by contacting:
Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
You may still receive necessary appointment-related or service-related communications where there is a separate lawful basis for sending them.
10. Service Providers and Data Recipients
We use external services where necessary to operate our business and deliver the functionality described in this Privacy Policy.
The principal services currently identified are:
- GoHighLevel: CRM, lead management, scheduling and business communications.
- Google Meet: Online consultation meetings.
We also plan to use:
- Google Analytics 4: Website analytics.
- Meta Pixel: Advertising measurement and related functionality.
These providers may process information in different legal capacities depending on the service and circumstances, including as processors or independent controllers.
Personal data may also be disclosed where necessary to comply with legal obligations, respond to lawful requests or establish, exercise or defend legal claims.
We do not sell personal information submitted through our consultation forms.
11. International Data Transfers
LeadDex AI is based in Ireland and is subject to applicable European data protection requirements.
Some external technology providers may process, store or permit access to personal data outside the European Economic Area.
Where a transfer of personal data outside the EEA is subject to GDPR Chapter V, it must be supported by an applicable legal transfer mechanism.
Depending on the circumstances, such mechanisms may include an adequacy decision, appropriate contractual safeguards or another transfer mechanism recognised under GDPR.
We assess relevant provider arrangements and will provide information about applicable transfer safeguards, including how to obtain a copy or where they are made available, when required.
We do not represent that all personal data necessarily remains within Ireland or the EEA.
12. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, subject to applicable legal and regulatory requirements.
Consultation enquiries
Where an enquiry or consultation does not result in a client relationship, we generally retain the relevant information for up to 12 months after the last meaningful interaction.
A longer period may apply where necessary for a documented and lawful reason.
Active client relationships
Relevant personal data is retained during the business relationship and for any additional period necessary to fulfil legal obligations, manage outstanding matters or establish, exercise or defend legal claims.
Former client information
After a business relationship ends, information is retained only for the applicable legal or justified business retention period.
Accounting and tax information
Records subject to statutory accounting or tax retention requirements are kept for the periods required under applicable Irish law.
Marketing information
Marketing contact information is retained while a valid legal basis for the relevant communications exists, subject to periodic review and applicable withdrawal or objection rights.
Limited suppression information may be retained where necessary to respect an opt-out request.
Cookies and analytics
The retention of cookie and analytics information depends on the specific technologies deployed and their settings.
When personal data is no longer required, we will delete or anonymise it, unless continued retention is legally necessary.
13. Data Security
We take reasonable technical and organisational measures designed to protect personal data against unauthorised access, accidental loss, alteration and unlawful disclosure.
These measures are selected with regard to the nature of the information, the relevant processing risks and the systems involved.
We aim to protect website communications through appropriately configured secure connections and to limit access to personal data to those who require it for legitimate business purposes.
No method of internet transmission or electronic storage can be guaranteed to be completely secure.
We do not claim any particular independent information security certification.
14. Your Data Protection Rights
Subject to applicable law and the circumstances of the processing, you may have the following rights:
- Access: Request information about and a copy of your personal data.
- Rectification: Request correction of inaccurate or incomplete information.
- Erasure: Request deletion of personal data where the relevant conditions are met.
- Restriction: Request that certain processing be restricted.
- Portability: Receive certain personal data in a structured, commonly used and machine-readable format where applicable.
- Objection: Object to processing based on legitimate interests, including an unconditional right to object to processing for direct marketing.
- Withdrawal of consent: Withdraw consent at any time where consent is the legal basis.
- Automated decision-making: Exercise applicable rights concerning solely automated decisions that produce legal or similarly significant effects.
To exercise your rights, email:
We may request information reasonably necessary to verify your identity before responding.
We will respond within the time limits required by applicable law.
15. Artificial Intelligence and Automated Processing
LeadDex AI provides AI-related marketing and automation services.
The use of AI-assisted tools does not, by itself, mean that individuals are subject to solely automated decisions with legal or similarly significant effects.
We do not use information submitted through our standard consultation process to train publicly available AI models.
Our standard consultation process does not involve solely automated decision-making that produces legal or similarly significant effects on individuals.
If our processing practices materially change, we will provide any additional information required by applicable law.
16. Children’s Privacy
Our website and services are primarily intended for businesses and professional users.
They are not specifically directed at children.
We do not intentionally solicit personal data from children through our standard business consultation process.
If you believe a child has submitted personal information to us inappropriately, please contact us.
17. Third-Party Websites
Our website may link to external websites or services.
We are not responsible for the privacy practices of independent third parties.
We encourage visitors to review the privacy notices of external services before submitting personal information.
18. Complaints
If you have a concern about how we process your personal data, we encourage you to contact us first at:
You also have the right to lodge a complaint with a competent data protection supervisory authority.
In Ireland, the supervisory authority is the Data Protection Commission.
Website: https://www.dataprotection.ie/
19. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, technology, business operations or applicable legal requirements.
The latest version will be published on this page with its updated date.
Where required by law, we will provide additional notice or obtain consent before introducing materially different processing activities.
20. Contact Us
For any questions about this Privacy Policy or the processing of your personal data, please contact:
Crunchy Crew Limited trading as LeadDex AI
Company registration number: 794080
17 Johnsbridge WalkEsker SouthLucan, Co. DublinIrelandEmail: support@leaddex.ai
LeadDex AI · Crunchy Crew Limited · FROM LEADS TO REVENUE.
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